The Written Word

Getting the message across

The most basic tool in any communication kit is the ability to express a message simply, with a selection of well-chosen words. Words used effectively will project the appropriate images in the minds of your target audience.

Writing is our 'day job'

Words as weapons

The approach to any assignment is governed by an ability to unleash the power of words, using the weapons of incisiveness, creativity and perception.

Incisive

Understanding strategic focus and the importance of first establishing a project's objective and then determining how best to achieve that objective with the written word.

Creative

Writing creatively for clients in any area of business or public activity. Capturing audience attention and helping shape opinion and gaining acceptance for a proposition or message.

Perceptive

Appreciating the power of empathy. Understanding a client's business and sharing an organisation's vision or direction, in order to deliver the most effective written messages.

Words shaped to order

So what types of writing do we practise? Here is a 'thumb-nail' overview: Plain English drafting of business correspondence or material for community distribution; crafting Web-site text, writing video and audio scripts, preparing and editing copy for newsletters, brochures, annual reports, submissions, case studies and corporate profiles; completing advertising copy; and drafting speeches.