Writing assignments
Producing a written message with eloquence and impact. Check out "Corporate Writing."

Media exposure
Working to have the client's story published in targeted newspapers/magazines, or broadcast on radio or television. This includes the preparation of press releases [or articles under a client's by-line], the arrangement of conferences and other events that introduce selected journalists and the development of productive relationships with these media.


Strategic advice
Analysis of an organisation's current public relations and marketing activity and advice on the most effective strategies to help fulfill the client's particular communication or marketing objective.

Qualitative research
Effective communication programs are based on sound knowledge of the target audiences. This knowledge is best acquired through attitudinal research among a sample of the audiences. Integrating all key research elements - survey design, implementation and analysis.

Risk or issue management
Identification of potential risks to a client's business and advice on the procedures for anticipating and minimising negative public reaction as a result of any mishap involving the organisation. Such mishaps include product failures, environmental damage, accidents and financial setbacks.

Publications management
Project management and advice on the design and printing of all types of corporate material, including brochures, newsletters, customer magazines, reports, etc.

 
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